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如非必要,勿增实体,让已经拥有的变得更好

If not necessary, do not increase entities; instead, make the ones already possessed better

WHITE TEA / 白茶

Type

Packaging & Branding

Location

Kunming / KMG

Date

2022

Client

Yun caotang

About

​视觉内容简洁、明确、轻快,配合包装的外形打造这款茶饮的轻快,将图像赋予质感的处理方式配合包装工艺共同呈现,信息的表达与产品的内容准确即可,以简单,轻量化、年轻为主的包装设计、从简、从轻

Visual content should be concise, clear, and lively, in line with the packaging's appearance to create a light and lively tea drink. The processing method that endows the image with texture should be combined with the packaging technology to present the product. The expression of information should be accurate and straightforward. The packaging design should be simple, lightweight, and youthful, emphasizing simplicity and lightness.

Tea

Non- tradition

Ribbon

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