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紅花

SOFT-SEED

POMEGRANATE

Type

Branding

Location

Yunnan

Date

2022

Client

Ji quan nong ye / 稷泉农业

About

云南产软籽石榴,个大肉多,表皮色泽鲜红,以此为点,发散、解构、整合了以传统剪纸画为基调,辅以大马士革纹理进行设计 包装上采用击凸工艺让设计的花纹表现力更加丰富,外包装以六边形仿石榴籽、以小盒装为基础,更加精致,不易浪费,六边形包装盒经过特殊刀版设计,开启方式更具仪式感。

The soft-seeded pomegranates produced in Yunnan are large and fleshy, with a bright red skin. Based on this feature, the packaging design incorporates traditional paper-cutting art, complemented by a Damascus texture. The embossing technique is used to make the pattern more rich and expressive. The outer packaging is based on a hexagonal shape resembling a pomegranate seed and is packaged in a small box, making it more exquisite and less wasteful. The hexagonal packaging box is designed with a special knife pattern, which creates a more ceremonial opening experience.

Fruits packaging

Non- tradition

FARM

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