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流量的必经之路,也希望成为文化的流淌之路

A necessary path for traffic and hopefully a path for culture to flow

TEA HORSE

ANCIENT ROAD

Type

Branding / Exhibition

Location

Lijiang

Date

2022

Client

Tian yiji

About

中式设计的现代化定义表达之一,不过分剥离过多传统元素,既“固本”;大量的使用现代手法,既“NEO”,根据传统元素的美好和传承出发,继续以中华文化的具象化输出,拒绝盲目且无营养,快餐式的缝合诞生的所为“国朝”,直接抛弃这一既不符合文化发展路径,也不符合美学表达的设计手法后诞生的一种基于传统且可拓展延续的表达式。

One of the modern definitions of Chinese design is the balance between preserving traditional elements, known as "root," while utilizing modern techniques, known as "NEO," without stripping away too much of the traditional elements. By starting with the beauty and inheritance of traditional elements, the output of Chinese culture is concretized, rejecting the blind, fast-food style of design known as "Guo Chao." This approach, which is both based on tradition and expandable for the future, emerged after abandoning the design approach that neither adhered to the path of cultural development nor expressed aesthetic values.

Social Media

Non- tradition

Exhibition

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